This week I had the pleasure of attending Convergence 2012 in Houston, Texas, the big event for the Microsoft Dynamics Community. On Tuesday I delivered 2 sessions on Trends in Digital Marketing: How Microsoft SharePoint Powers the Internet, together with Geoffrey Edge of Microsoft and Didier Oliver.
My session focused on the work Envision IT has done with the Boys and Girls Clubs of Canada, developing a public web site with members Extranet. I demonstrated how the solution integrates Dynamics CRM into their public site to expose details from their database on their Clubs and key contacts, while feeding back information from registered donors and members through the Extranet to the database.
Key learnings included:
- A real life customer web experience using Microsoft Dynamics CRM, Commerce Server, and SharePoint
- Digital marketing trends
- SharePoint internet capabilities and Microsoft Dynamics CRM integration
You can click the links below for more information: